BFT Automation

Highly competitive base + 20% Bonus, EV Company Car, 5% Pension and Medical cover.

Location: Cardiff area (home-based) – must be based in the region with flexibility for overnight stays

Develop your career in construction sales with a world leader.

BFT is a leading company in the field of access automation and contributes more than 120 million euros to the Somfy Group global turnover of 1.5 billion euros. Designing and manufacturing automation systems for residential and commercial use we strive to bring innovation and efficiency to our customers, while maintaining a focus on sustainability and social responsibility.

Part of the global Somfy Group, with headquarters in Italy and a presence in over 120 countries, BFT is a recognised leader in automation solutions for gates, barriers, and access control within the construction sector.

The Role

Reporting to the UK Sales Manager, you will be responsible for the South West Region. You will be based within the area, but also comfortable with occasional overnight stays when required.

You will develop strong, commercially focused relationships with installers, distributors, and key stakeholders across the construction sector, creating and executing a regional sales plan aligned to customer needs and company growth objectives.

Key Responsibilities

● Sales and relationship management with B2B customers

● Maintain and grow existing accounts through proactive engagement and opportunity development

● Identify and win new business through structured prospecting

● Prepare proposals and provide comprehensive product and service information

● Support customers with technical advice and on-site problem-solving

● Provide market insight (market share, pricing trends, competitor activity)

● Contribute to regional forecasting and annual budget planning

About You

● Ideally degree educated with evidence of formal sales training

● Minimum 5 years’ proven sales success within the UK construction sector

● Experience selling to installers and distributors

● Direct involvement in commercial specification work is highly desirable

● Strong negotiation and stakeholder management skills

● Technically minded with the ability to assess feasibility and advise customers

● Self-motivated, structured, and comfortable working autonomously

What’s on Offer

● Competitive base salary

● 20% performance bonus

● EV Company Car

● 5% Pension Contribution

● Private Medical Cover

● Structured development within a global organisation

● Genuine career progression opportunities

Why Join BFT?

At BFT, we are building more than a business. We are building a high-performance, high-trust team. We believe in ownership, clarity, and honest conversations delivered with positive intent. We challenge each other respectfully, give specific feedback focused on behaviours (not personalities), and hold ourselves accountable to high standards. Somfy is an organisation that develops and invests in its talent. This is an outstanding opportunity to join a growing global business with continual investment and product innovation. We move fast, back each other, and expect everyone to contribute to improving how we work. If you want to be part of a team where your voice matters, where performance and culture go hand-in-hand, and where you are trusted to take responsibility and make an impact, BFT is the place to build your career.

For a confidential initial discussion:

Call Rob Gill, retained consultant at Red International Resourcing

07971 223435

To apply, email your CV to: rob.gill@redinternationalresourcing.com